For your report, you must follow the specified structure detailed below. Please use these as your headings. The total word count for the assignment is 1750 words [excluding references and appendix]. I. Context and Problem/Opportunity (~100 words) From the topics specified, you need to select one problem or opportunity that is of interest to you for this assignment. Briefly introduce the specific issue you are targeting and one opportunity or problem surrounding that issue in a particular context. You should state whose perspective you are taking (i.e. which organisation do you represent?). Your context and problem/opportunity should illustrate a real and plausible situation that marketers face. II. Literature Review (~500 words) Using both academic literature and business press, synthesise the literature on your chosen topic in your own words. What do we already know about the issue of interest? You should include AT LEAST ten references, of which AT LEAST seven should be from reputable academic journals. Make sure you link the paragraphs together rather than discussing one paper at a time. This literature should provide evidence for the extent of the problem/opportunity you identified in Section I, discuss the key factors facing consumers and marketers, and analyse any marketing strategies that have been previously used to address this problem. III. Theory/Model/Framework (~250 words) Choose a consumer behaviour theory or model or framework (T/M/F) and apply it to your chosen topic. You should use a T/M/F from your text book, but you should cite the original source of the T/M/F in your assignment. Briefly discuss how this T/M/F can be used or applied in your topic, or how it has been used before. Do not simply regurgitate the information from your text; incorporate other sources (perhaps from your literature review) and be clear and concise. Some suggested T/M/Fs are provided here, but you are free to choose another if you find one more suitable. You may also choose a combination of T/M/Fs to analyse but space is limited. Please remember that your selection of T/M/F is up to you. There is no "best" T/M/F. You are assessed on your level of your understanding of your chosen T/M/F and your ability to apply it in your chosen context.Suggested Theories/Models/Frameworks (T/M/Fs) – you may choose others.  Consumer Decision Process  Theory of Planned Behaviour  Elaboration Likelihood Model  Motivation Theories  Personality Dimensions  Theories of Self  Situational Influences  Attitude formation  Cultural dimensions IV. Recommendations (~900 words) Suggest three tactics or strategies to tackle the problem or opportunity you have outlined. It may be easier if you use the 4Ps of product marketing or the 7Ps of services marketing to guide your strategies. For example, you might suggest a new or modified product with one recommendation, target improved distribution (place) with your second, and perhaps your third recommendation could focus on a promotion.