The student should use a sequential flow of information for each purchase. Some suggestions are offered in terms of topics you may like to consider when fleshing out section 1 Need Recognition What is the perceived problem? What need is this purchase satisfying? What is your actual state and what is your desired state? How quickly did you move through the decision making process? Why did each of the decision making processes vary? (think of the concepts of consumer risk and involvement) Is this a ritual purchase or something you have never bought before? If it's a new product how does this affect your decision making process Pre-purchase search / Information sources What internal or external sources were considered and sought out when making the decision? Evaluation process What were the alternatives /what products/services were included in your evoked set? What was excluded? Why?