· Choice of Topic from the subject outline · Students need to apply the marketing concepts in real life business cases. · Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business. · References Harvard style · General presentation of the essay with headings and subheadings. · Research atleast 2 to 3 articles on the topic · Students need to submit a soft copy on BB and hard copy by due date. Also they need to get the print out of safe assignment report and attach with the hard copy of their assignment. Bit more insights into the essay; Choose one of the topics below: 1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour. · Perceived value and its importance to consumers · Choose 2 or 3 brands or companies and consumer's attitude towards these 2. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework. · Take 2 to 3 companies and explain how these companies have been using this model 3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry. · Identify 2 to 3 brands or companies and apply how these are using these concepts · Any under performing brand which is not using these concepts properly · Or any brand repositioning