RESEARCH TOPIC: IMPACT OF BRAND IMAGE UPON THE CONSUMER BEHAVIOUR IN NEW ZEALAND WINE MARKET. 1. INTRODUCTION(400-600words) -research background/summarise the situation. -identify the research topic and question(2-3 specific research question) -significance of research 2. LITERATURE REVIEW(1300-2500words) -critically review the literature 3. RESEARCH DESIGN/METHOD(1300-2500words) -research paradigm identify the paradigm within which the research study will be conducted. -research method >discuss the research method would be appropriate to answer the research questions. For each method ~state why these methods are considered appropriate for this research study ~describe how you would implement this method. ~identify possible issues you would encounter and how you will manage these issues. >specify your sampling ~how many people if any ~how you will develop a sampling frame (irrespective of qualitative or quantitative method) ~how you will select your sample ~how you will access your sample >analysis : discussion how you will analyse the data you collected 4. POTENTIAL OUTCOME (300- 600 WORDS) 5. IDENTIFICATION OF KEY ASSUMPTIONS (300 - 600 WORDS) >key assumptions >limitation of study >potential threats to the validity of the study and how to ensure an appropriate level of rigour.