Choose a consumer good (not a service or an industrial product) that you have purchased recently. A consumer good is a physical product that is bought to satisfy an individual's personal needs and wants e.g. sports shoes, laptop computer, and mobile phone. You are asked to present the following information to an audience such as the CEO or Product Manager for the producing company. a) Product and company background (approximately 200-300 words) (approximately 2-3 slides) · Describe the company (including company statistics such as size, market share, location etc) · Briefly describe your product (brand, model, colour, basic description - laptop sports shoes etc) b) Target market description · Describe the target market based on at-least 3 (three) relevant variables. · Explain why these variables/descriptors are relevant for this product. [You will find an example of this process on the MKT1001 homepage.] c) Using a mixture of theory and application, describe the 3 levels of your product.