Assignment title: Information
You are required to write a report after performing analysis on the data collected. A member of your team has suggested that when you perform this analysis, you should undertake a series of hypothesis tests to examine the following: 1. Does the current level of customer satisfaction at Starbucks Coffee differ from management's goal of 7 out of 10? 2. Is there any difference between the overall satisfaction of male and female customers? 3. Are there any differences in overall customer satisfaction across the five stores locations? 4. Are there any differences in the gender compositions across the five stores locations? 5. Is there any difference in customer satisfaction ratings with regards to 'menu price' and 'customer service'? 6. Is there a relationship between a customer's years of patronage and their overall satisfaction? 7. Are any of the reasons posed to explain the failure of Starbucks in Australia: - taste; - menu prices; - customer service; - marketing; and - store locations related to the failure of Starbucks in Australia? Required: Write a data analysis report that provides the results to each of the seven hypothesis tests above and make overall recommendations to Starbucks Coffee that management can use for future business decision making. Based on your analysis relating to these hypotheses, your report should focus on two key questions: - What is (are) the cause(s) of Starbucks Coffee's failure in Australia? - How could Starbucks Coffee compete with established chains such as McCafe and Gloria Jeans?