Assignment title: Information


Written Report Words limit 3000 words• Choose an organization from the following Industries:- Australian Dairy farmers- Hybrid car (choose one brand)- Australian wool industry- Business schools in Australia - HSBC- Organic food- Health and fitness industry - Any small to medium size company in Australia • Discussion on theory maximum 20%• This assignment is in report form with the following headings:- Executive summary- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company- Comments on both Micro and Macro environmental forces affecting the company- Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion)