The research topic is Any tourist resort in Australia and the points to be followed are as below; 1. Executive Summary with key findings and recommendations 2. Clear and concise description of the market in which the organization operates 3. Summary of the marketing environment (both micro and macro-environmental forces and trends) 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting. 5. Brief discussion of the behaviour of customers in the segment(s) identified above 6. A description of the marketing mix being used by the organization to target these segments 7. A recommendation for improvements to the organization's marketing effort.