· Based on the approved chosen company/brand, conduct a research to analyse and evaluate the dynamics and trends within the industry and the strategic implications to the chosen company/brand. (30%) Competitive Strategies Analysis & Evaluation: · Critically analyse and compare the competitive strategies of the approved chosen company/brand and that of the closest competitor in the same industry. · You should include discuss the similarities and differences between the strategies of the two companies/brands and evaluate the relative effectiveness of each of their strategies. (30%) Product/Market Growth & Marketing Strategies: · Based on the above findings and analyses, outline a proposed strategy to grow the business and increase the competitiveness and sustainability of chosen company/brand. Your suggestions must be inspired by appropriate theories and real-life/academic case studies. (40%)