As a consumer you have used many services in your local area.You have at some stage been to a local restaurant, seen a doctor, or visited a tourist attraction near your home. There are many more examples such as having your car serviced, your hair cut, travelling on the train or bus, shopping in a particular shopping centre as a leisure experience and so forth. Your task is to consider service provision and experiences from a potential consumer's perspective. Choose one service from each column below. The 'Nasty Services' column includes services that may be perceived as unpalatable or perhaps controversial that consumers may consider to be a high risk or high involvement purchase. The 'Nice Services' column includes services that consumers may be perceived to actively seek out for the experience. Nasty Services Nice Services Dentist Education Pay Day Lending Service Beauty Spa Funeral Insurance Holiday Diabetes Health Clinic Gym The aim of this assessment task is to consider the consumers' consumption process for palatable or unpalatable services to identify the differences and challenges that service providers may face in their service marketing and delivery. By choosing and analysing two different services you will need to compare these two on the following: 1.Briefly, describe the key characteristics of the target market for each of your services. 2.Identify the key service attributes that you believe consumers of each of your two chosen services would need to evaluate as part of their multi-attribute consumer choice set for each service. What are the Search, Experience and Credence attributes that consumers will need to consider in their evaluation of the choices? 3.Identify and describe the key types of perceived risks that consumers may experience in purchasing and using the services. (Consider displaying in a table). 4.Consider the extended marketing mix elements of people, process and physical environment that are inherent components of service delivery. How would you potentially offset (in the case of the 'nasty services') or capitalise on (for the 'nice services') the key Search, Experience and Credence Attributes in relation to people, process and service environment management and design? 5.Provide recommendations as to how the company may work to alleviate the perceived risks, before, during and after the service experience. Your arguments and analysis in this report requires theoretical support from a minimum of 10 journal article references. Your report should follow the subsequent structure: title page; executive summary; table of contents; introduction; brief target market description for each service; key service attributes (Search, Experience, Credence) for each service; key types of perceived risks; managing Search, Experience and Credence Attributes in relation to people, process and service environment management and design; recommendations to alleviate the perceived risks, before, during and after the service experience; reference list. Marking Criteria Criteria Maximum Mark Report structure, writing style, and referencing 10 Target Market description 10 Key service attributes 20 Key types of perceived risks 20 Managing Search, Experience and Credence Attributes 30 Recommendations to alleviate the perceived risks 10 Total - reduced to a grade out of 40 100 Choose nasty services as dentist and nice service as beauty spa..... note make sure in between deffrences are shown in tabular column not everything but some