In your role as a marketing advisor to a new client which has established domestic market leadership, you are required to; 1 Critically review the current market environment by using a marketing audit framework. 2. Summarise the audit through a focused actionable SWOT analysis 3. Select ONE marketing opportunity and then explain with justification how this can be commercialised over the next three year period with specific attention to proposals for the following: 3.1 Market Attractiveness 3.2 Market Segmentation and Market Targeting 3.3 Impactful Brand Value Propositions to secure a competitive position 3.4 Specific, relevant, marketing mix plans for the next 3 years to build customer loyalty 3.5 Marketing Resource requirements 4. Justify this innovation in terms of potential financial contributions through revenue grow, cash flow and profit contribution 5. You are required to submit this proposal as a MBA module assignment with appropriate critique, use of models, references and citations which conform within a 4000 word limit to Harvard Referencing protocols.