Have written the assignment, its 2200 words. I would like the executive summary, introduction and conclusion written, as well as the word limit reduced. I have attached my work on the assignment and the criteria sheet. Also make sure I have answered the following instructions: Answer the following questions using appropriate service marketing theories to support your answers. 1. Clearly define the service provider and its services 2. Discuss how the service provider manages cust omer flows including people, cars and or other vehicle interchanges. Consider using a service blueprint 3. How effective are the service delivery and systems? Ensure you consider peak and off peak times. 4. Using multiple methods, Roy Morgan, VALs or geographic/ demographic/psychographic identify the primary and secondary target markets and what marketing position does the service hold . Content and Format Requirements: Presentation (report format) includes an executive summary, table of contents, introduction and a thorough analysis of the service provider, referencing (all theory and diagrams must be referenced) and grammar – note that theory must draw on journal articles and individual research and go beyond the textb ook and study guide . You must include an executive summary at the beginning of the report. Please note that an e xecutive summary does NOT list the contents and does NOT replace an introduction and it DOES summarise the entire report including recommendatio ns. The report must present your case analysis in a report format with appropriate headings and not in a question and answer format.