You are required to submit a marketing plan for this subject relating to Exquisites Jewels, an online jewellery store specialising in jade and semi-precious jewellery. The focus of this company is to modernise jade and semi-precious stones jewelleries which are often sold with superstition attached. Targeting at people in their 30s – 40s, Exquisites is a start-up company with the ultimate aim to generate profits so that they could be ploughed back to charities or missionary work in developing countries which are in need of food. Each group will be assigned a different product category