Assignment title: Information


Essay 1 Describe the "agency problem" and the Sarbanes-Oxley Act. Discuss the dominant compensation philosophy, share value creation and the link between company size and executive pay. Solve Parmalat's case, which may be found in reading No. 8. Agency Theory may be used to describe the behaviour of company management and the relation of managers with shareholders. Essay 2 Final paper: CAPM and Capital Structure (2500 words max) Reflect on the course materials with specific focus on the last two papers (Sharpe; Modigliani & Miller). Synthesize the key points they're making and consider the challenges of such points in a given context within your environment. Be sure to consider the following factors in the implementation: cultural, globalization, government, and environment. Essay 3 (marketing) Course Application paper (no more than 2000 words): Select a product or service of your interest. This can be something new or an existing product/service. Assume that you'll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including: • Comparison of domestic and international marketing strategies • Demand Function Analysis • Segmentation, Targeting & Positioning within the new market • Brand strategies • Pricing choices • Advertising strategies • Social network/e-marketing choices.