Assignment title: Information
Report: Market research Part one Formulate the marketing problem and prepare a research proposal. Read Green River Clothing Company marketing plan, comprehend its marketing strategy and analyse. Your analysis needs to take into consideration the entire situation analysis. Using market research methods you need to take into consideration the entire situation analysis. Using market research methods you need to identify the market, profile the market and discover trends in the market. Your market research needs to consider the feasibility of the proposal. Profile of an international market: For this assessment you are required to apply your knowledge and skills in analyzing the marketing plan for the Green river clothing company, in order to collect information about target markets. Therefore your research report needs to demonstrate how you have research decision in choosing international business marketing opportunities. Specification: • Collect information about the target market • An analysis of the business's current export performance • An analysis of the trends and developments in the overseas market which would impact on the business • A situation analysis for the specific international market (US), Find the specific area in US for selected clothing product including competitor analysis and comparison against the business. What international market suitable for it. • Collection of relevant sources and analyzing the information • Finding from the above research including forecasting about potential of the market • Recommendations • Identify and access sources of required information • What are the research needs for Green River Clothing Company? • What are the Australian, international and local legislations with regards to your identified market. Part two Final research report including data analysis Having gathered the correct market information: You need to use statistical techniques to analyze this data, which will assist with identifying trends. Use statistical and other techniques to analyze the trends and identify causes of the trends. Use Statistical and other techniques to analyse the trends and identify causes of the trends. Information from sales figures and historical data can be utilized to analyse the data and show the findings in the form of graphs, chats, etc. Your report needs to provide information on the undertaking of analysis to forecast international market and business needs including collection of market information, review of current business performance and capability and the evaluation of the specific international market. Assessment Format: Submit your assessment in academic/business style report using headings, header and footer, table of contents and page numbers. Ypu may use graphs, images, tables and matrix to illustrate your report. Do not exceed 2500 words for the entire report. Include an introduction and conclusion, reference list and a bibliography page at the end of assignment. Use referencing and must include in-text referencing.