Prescribed Text: Entreprenuourship Frederick H . O'Connor A. & Kuratko D . Entrepreneurship Theory /Process /Practice (2013) Cengage Learning Australia Pty Ltd. Recommended Reading: Allen, Kathleen R., Launching New Ventures: An Entrepreneurial Approach, 6th ed., Cenage Learning, 2012 Kuratko, D., Entrepreneurship: Theory, Process, and Practice, 9th ed., 2014, Cengage Scarborough, N, Essentials of Entrepreneurship and Small Business Management, Global Edition, 7th ed., Pearson Education, 2013 Schaper, M., Volery, T., Weber, P., Lewis, K., Entrepreneurship and Small Business, 4th Asia-Pacific ed., Wiley, 2014 Additional Course Resources: Texts: There are many Marketing texts available that can be used to supplement the prescribed text, including: Rix, Peter, Marketing, A Practical Approach, McGraw-Hill Kotler, P. et al, Principles of Marketing, Pearsons Australia Periodicals Business Review Weekly Useful Websites The following websites are useful sources covering a range of information useful for this subject.. However, most are not considered to be sources of Academic Peer Reviewed theory and research. If your assessments require academic peer reviewed journal articles as sources, you need to access such sources using the Library database, Ebscohost, or Google Scholar. Please ask in the Library if you are unsure how to access Ebscohost. Instructions can also be found in Moodle. Australian Anthill http://anthillcommunity.com/ Melbourne based online magazine for entrepreneurs by entrepreneurs, providing a rare and often refreshing take on business, innovation and commercial creativity (in whatever form it takes). It does not focus on the traditional 'nuts and bolts' of business development (although this is a key element of editorial content), but instead it highlights the inspiring thrills, spills, trials and tribulations of business development and rapid commercial growth. Australian Competition and Consumer Commission (ACCC) www.accc.gov.au Provides information about consumer rights, business rights and obligations and anti-competition conduct Business.gov.au http://www.business.gov.au/Pages/default.aspx This Australian Federal Government website offers you simple and convenient access to all the government information, forms and services you need. It's a whole-of-government service providing essential information on planning, starting and growing your business. Entrepreneur http://www.entrepreneur.com/ USA based online magazine devoted to entrepreneurship – many articles, 'How to' guides etc. Monash University Learning and Language Online http://www.monash.edu.au/lls/llonline/writing/index.xml Language and Learning Online is a collection of resources to help you improve students' academic performance. These resources include online tutorials, interactive exercises, guides for writing different types of assessments, and examples of writing for different subjects. NSW Business Chamber http://www.nswbusinesschamber.com.au/ The NSW Business Chamber provides businesses with the information, advice, products and services they need to grow and stay competitive. Click the Business Results marketing information. The site also has case studies which could be used as the basis for assessment tasks or in–class activities. NSW Small Business http://www.smallbiz.nsw.gov.au/smallbusiness/ Provides information from the NSW government on various small business issues. It has a menu link Managing a Business / Marketing & Sales which provides a range of information for small businesses. This site also has a couple of short, on-line quizzes. Sydney Morning Herald " My Small Business" http://www.smh.com.au/small-business/entrepreneur Tips & advice for entrepreneurs. Tourism Tasmania Marketing http://www.tourismtasmania.com.au/marketing/national Various links show how Tourism Tasmania has identified target segments and developed marketing campaigns.