Assignment Social media has become a ubiquitous part of the internet. Since Facebook started in Harvard University in 2004, social networking continues to grow hugely and was used by nearly two billion people in 2014 (eMarketer, Worldwide Social Network Users: 2013 Forecast and Comparative Estimates). In report format, you are required to research, review and compare the following social networking sites: • Facebook • Ello • Experience Project Analyse the type of site, its focus, relevant technical features, audiences, and effectiveness as well as any advantages, disadvantages (e.g. technical or ethical), similarities, and differences between the platforms that you are able to identify. Use referenced case studies to support your arguments. Students should refer to the assessment criteria outlined below to guide students in the preparation of their work. Achievement of the learning outcomes outlined above should be demonstrated. Total marks for assignment: 100 Report Structure Cover Page Assignment title, module code, full name and student number, as well as submission date. Table of Contents A list all the chapters, sections, headings and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible. Introduction This should show that you have understood the brief and that you will cover everything required. Findings and Analysis This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to clearly indicate the different sections. It is not sufficient simply to describe a situation. Analysis and a critical approach are essential. Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones in an appendix. Conclusions Draw out the implications of your findings. Conclusions are based on the facts described in the findings and analysis. Remember not to include any new material here. References All the named sources you have quoted from or reproduced in your report. Please use the Harvard System for all references. Details for the Harvard System can be found on the student portal. Bibliography Contains full details of all reading you have conducted in preparation for writing the report as well as those referenced in the body of your work. It allows the reader to assess whether the background reading undertaken was balanced and a variety of sources used. Appendices (optional) Detailed documentation of points made in the findings. Examples include: technical data, questionnaires, letters sent, tables, charts or leaflets. An appendix contains supplementary information that you consider to be too long, complicated or not quite relevant to include in the main section of the report, but is still germane to your arguments. Each appendix should be referred to in your text. You should not include something as an appendix if it is not discussed in the report.