Assignment is an essay of up to 2,500 words in length. It should describe a concept or topic very clearly. It should summarize different articles or papers about that concept, and it should provide examples from business. The list of concepts and topics from which you can choose one is below: • Big Data in Marketing. • The Issue of Consumer Privacy. • Branded Content. • The work of Pierre Levy. • The use of digital marketing by major sports brands. • The use of consumer metrics in digital marketing campaigns