As part of the formal assessment for the HNC/D programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. After completing the Marketing Principles module you should be able to: LO1 Understand the concept and process of marketing LO2 Use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Use the marketing mix in different contexts Page 3 of 13 Assignment Task 1 - Marketing Mix (Word Count 2000 words) In Unit 3 of the ilearn learning materials you will have discovered the basis of the 4Ps (the basic marketing mix) as well as the 'extended' 7Ps. In this first task you are given chance to explore the marketing mix in more detail to show your understanding.