Assignment title: Information
Environmental Analysis– "Global Forces and the Advertising Industry" (Johnson et al., 2014; pages 64-66) (1000 Words) TASK A: Present a table that provides a brief description and key references of concepts and tools with respect to Environment Analysis. TASK B: By applying Porters Five Forces to the case, supported by table(s) and/or figure(s) including supportive data from other sources, critically answer the following questions: o Within the context of the case study how attractive is the Advertising Industry? o Critically review what if any of the Five Forces are liable or subject to change. Note: It is important to use both academic and non-academic citations in your answers, and provide a complete reference list at the end of your assignment. Your answers should rely heavily on appropriate table(s) and/or figure(s) in terms of content rather than aesthetics.