1. How important is each of the following evaluative criteria in determining your choice of holiday? For each evaluative criterion please give a relative importance score (please allocate 100 points in total to the evaluative criteria depending on the relative importance of each criterion). Evaluative Criteria Importance Score Costs 35 Duration 15 Activities 20 Accommodation 10 Food 10 Transportation 10 Total 100 2. Please rate each holiday option against each of the evaluative criteria (1 = very poor; 2 = poor; 3 = average; 4 = good; 5 = very good). Evaluative Criteria Option 1 Option 2 Option 3 Option 4 Option 5 Option 6 Costs 1 4 4 3 5 4 Duration 3 4 3 4 4 4 Activities 3 2 4 4 2 2 Accommodation 5 5 4 5 4 5 Food 4 4 4 5 3 3 Transportation 4 4 5 4 4 4 3. If you had to choose one option as your choice of holiday, which one would you choose (please put "1" for your chosen option, and rank the others from "2" – "6")? Option 1 Option 2 Option 3 Option 4 Option 5 Option 6 Rank 6 3 2 1 5 4