On successful completion of this course, the student will be able to: 1. Explain, in both theoretical and practical terms the concept of culture and its relationship with the tourism industry 2. Examine the nature of cultural exchange between hosts and guests 3. Differentiate between backstage and front stage authenticity, identity and culture within the context of tourism and globalisation. 4. Discuss cultural change and how tourism can have a major impact on a destination's culture 5. Analyse cultural conflict in tourism, how and why it may come about, and how it can be minimised.