Assignment title: Information
Assignment needs to be turnitin and should be well presented as it is for public relations and marketing relating assignment, must add so e picture and graphics as well. PRS 305 Corporate Communications & PR Individual Assessment One – Critical Report – 30% In this assessment, your task is to reflect broadly on the role of business, how to communicate and acts on a social issues facing it in any society. Take time to reflect on the arguments and pieces of information presented in the literature. You will need to read widely and broadly. Review the behaviours, actions and corporate communication of one of the companies listed below of your choice:- 1. Qantas 2. Woolworths 3. Telstra 4. Coles 5. ANZ Bank 6. Toyota 7. BHP In your own words: 1. Examine and critique an aspect of the company's performance with regards to fulfilling the needs within society. 2. Analyse the company's current corporate image. 3. Highlight both areas of achievement and those requiring improvements. Do not focus only the positive or negative aspects. 1. Examine and discuss the impacts and implications of the company's action on society and stakeholders. 5. Provide you're on – balance recommendations & conclusions about the company's performance in society. Total length: Approximately 2000 words Presentation: Assessments must be typed. 1.5 line spacing and double spacing between paragraphs. Do not present as an essay or business report. Each question will be marked separately. Citations and Referencing minimum 8 (Text book and academic journals) Your answer must include in-text citations and a Reference List of all the sources used in answering the questions. Assessments are to be submitted electronically through Turn-in-In software and in hard copy in the Week 10 class.