In this assessment students must write a 1250-word essay on a topic relating to effective communication in business. Students must refer to 4 peer reviewed journals in the essay. Students will be expected to demonstrate: · a comprehensive understanding of the subject · familiarity with prescribed texts and readings · critical analysis and research skills · ability to develop coherent arguments · effective writing and referencing skills Essay Topic: Question Critically discuss the importance of effective communication in developing and maintaining a successful business. In your answer discuss how to BUILD, ESTABLISH and MAINTAIN a successful business.