you have been hired as the strategic consultants for an organisation that is building up a new Automotive dealership in Saudi Arabia. They have asked you to present them a complete business strategy document (folder) specifically (but not only) addressing the following: 1. Which brand ( TESLA motor ) shall they invest in? 2. How can vehicle be unique in light of the various options available in Saudi Arabia. 3. What will be the strategic and operational success factors that you recommend, and how to measure them. 4. What will be the suggested operating model. Your business case should include a full marketing and competitor analysis as well as landscape analysis (Internal / External). Taking in consideration the following: 1. Your company has no experience in the automotive area, but they have manufacturing facilities in the field of Iron / Wood manufacturing. 2. You have a dedicated team that is willing to take the job, based on the consultancy case that you will present (No issues with human capital). 3. You are backed up financially with up to 3 Billion AED via bank financing. 4. You are allowed to make further internal assumptions (but you need to mention those in your business case). Each member of the team will be assessed individually on the specific component that they will consult at, as follows: Responsible for the Branding and product marketing strategy. What will be the edge over competitors and what does the competitive landscape look like? What are your marketing activities / tactics and how will you attract customer? you are requested to add presentation slides to explain the case study in points. regards, Mohamed Recommended Reading 1. Andeson, Chris. (2006), The Long Tail: Why the future of business is selling less of more, Hyperion books. 2. Audia, P. and Rider, C. 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