Have send the pdf file of my assignment You are now required to prepare a marketing plan to present to senior management. Follow the Step-by-Step Marketing Planning System in Chapter 14 of the text. Further details to assist you with developing and writing the marketing plan will be discussed in early Sessions. The assessment criteria will be discussed in Session One. In each session, we will discuss key issues that you should be considering for your marketing plan. You are strongly recommended to start work on the plan from Session One and after each Session add relevant information to the plan. Do::  Present the marketing plan in report format with subheadings and paragraphs following the structure outlined above.  Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations.  Use page numbers, double or 1½ spacing for ease of reading and feedback.  Use citations from original sources when they are used, using an accepted format such as APA. If sources have not been acknowledge, they will be considered as plagiarised.  [A citation looks like this: Albaum, Strandsov and Duerr (1994) have described the sales response function…..]. The reference to the above citation is as follows:  Albaum, G.A., Strandskov, J., Duerr, E., Dowd, L. (1994), International Marketing and Export Management, New York: Addison-Wesley  Proof read your report thoroughly, for grammatical and spelling errors.You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a briefing by the client, Reef HQ (see separate documentation). For this first assessment task, you will provide a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. College of Business, Law & Governance LB5202:03 Marketing Management Page 11 This should include a brief review of available academic and industry material. Note: Wikipedia is neither a recognised academic nor industry source! Your proposal should include the following: • Introduction: the nature of the product/service and the need for formal marketing planning. • A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. • Description of service and/or product. What is the current or proposed competitive advantage? • Briefly describe the target market – that is the consumer group(s) who will be the potential target(s). • Brief description, and justification of how the product or service will deliver customer value to the target market (s). • Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. • List of references. You will be provided with feedback on your proposal, together with suggestions regarding useful resources. College of Business, Law & Governance LB5202:03 Marketing Management Page 12 ASSESSMENT TASK 2: Marketing Case Study (see rubric on page 22)