Analyse methods of determining the size and structure of markets and of segmenting particular markets Evaluate strategies of promoting sales at different sales at different product types and services and identify the interrelationship to broaden company strategies Evaluate the extent to which the Internet aids modern working practices Demonstrate a critical awareness of the scope of e-commerce and its benefits in business and its practical and commercial limitations As part of your report you are required 1. to choose an E-commerce website operating in the UK and critically assess it in terms of seven unique features. Which of the features does the site implement well and which features poorly in your opinion. L3 and L4 2. to provide your detailed findings and suggestions for improvement and an action plan to reinforce the online presenceTASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual report accounts for 25% of your module assessment. Hence, bad performance will have an impact on this module. An executive summary is required as part of your report. Page 3 of 6 Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well-researched report is likely to cite many more. You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission. Below is an indicative structure for your report: Title Page Table of Contents A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible. Executive Summary An executive summary is a summary of a business report and is designed to give the examiner a flavour as to what the aims of report are about. Introduction This should show that you have understood the brief and that you will cover everything required. Findings and Analysis  This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to indicate clearly the different sections.  Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix. Conclusion This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here. Reference List / Bibliography The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as:  Bibliography - a list of consulted readings, for example a list of textbook sources, that you have studied while composing your essay, but not specifically cited in the text Page 4 of 6  Reference list - a list of cited sources. (Part Two) In Class Group Presentation (Weighing 25%) 15 minutes Presentation Task in group of 3 or 4 By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large. Social media websites are some of the most popular haunts on the Internet. They have revolutionised the way people and businesses communicate and socialise on the Web. There are a certain amount of concerns on personal privacy of an individual through the use of social networking. It either has left positive effect or negative effect on them. As part of your presentation, you are required to demonstrate how does social networking affect customer privacy and future business and,L4 what needs to be done in order to reinforce trust and build customer relationship and retention for future business L4