As a strategy consultant, imagine that you have been approached by the Board of Directors of a company of your choice to advise them on their future strategic direction. You are required to present your opinion, fully grounded in researched evidence, in the form of a report covering: Task 1 The strategic trajectories that the company has followed in the past and the way in which strategic thinking is developed within the company. (10 marks) Task 2 A detailed analysis of the industry in which the company is operating including: · PESTLE analysis · an identification and critical discussion of the competitive advantage of its direct competitors · the probable industry scenarios facing the company · the impact of globalisation and innovation on the company (20 marks) Task 3 A fully justified internal analysis with regard to: · the relationship between their current strategy and history · whether their espoused mission and vision statements are consistent with the demands of the market.. · and the company's strategic capabilities (20 marks) Task 4 Drawing on strategic choice models, identify and discuss the possible strategy routes that the company could follow to defend its core business and strengthen its competitive position. (30 marks) Task 5 In the light of your discussion in tasks 1-4 analyse and evaluate the resource implications of your recommendations and the management of change the company has to address. (10 marks) 10 marks for presentation (Total: 100 marks) You may use appendices. These do not affect the word count. SECTION 4 : Learning Outcomes Learning outcomes tested: Task 1 ü Critically analyse a case situation in terms of strategic issues and make justified recommendation Task 2 ü Demonstrate, understand and critically explain the importance of integrational thinking in their understanding of strategy and its formation and development in complex organisations