1. To prepare an effective marketing plan for a selected organisation. 2. Analyse the Opportunities and Threats for the company. 3. Analyse the marketing mix elements, financial, implementation and control as elements to be integrated as a completed marketing plan project. QUESTIONS: Green marketing concept is part of the Corporate Social Responsibility (CSR) of a firm. It holds that the firm's goal is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that protects or improves the consumers' and the society's interests. Assume that you are working in a company and the top management is keen in implementing the green marketing concept. Using one selected product of an organisation, prepare a marketing plan that incorporates Green marketing as part of social responsibility for the company. FORMAT a. Use double space and 12-point of Times New Roman font. b. The assignment should contain about 3000 – 5000 words (15 – 20 pages) c. Provide reference using the American Psychological Association (APA) format d. References should be from year 2005 onwards.