A. What societal issues affect/plague the Malaysian society? Choose one for analysis – a campaign/effort done by NGOs, corporations, government, or individuals. B. What role can PR play? In changing behavior and attitudes, in acceptance of certain ideas and concepts (eg in green energy, waste separation, etc) or in championing causes eg human rights infringement, baby dumping, environmental degradation. etc. Be clear on the PR objectives. C. PEST /PESTLE Analysis (Renmenyi, et all) – political, economic, Social, technological, legal and environmental factors that have impact on the chosen issue. Assess, comment and recommend accordingly. D. Are there relevant case studies locally, regionally or internationally that you can refer to. What worked, and why? If they did not work, what are the key learnings? Will it work for Malaysia? E. What appropriate PR/Mass Communication theories and concepts can be applied to this environmental scanning exercise? F. Adopt a business-format analytical tone for your essay. This is appropriate for critical analysis and documentation