With the completion of this assignment, students should be able to achieve the learning outcomes as indicated in the module outline: 2. Demonstrate the role of direct marketing in consumer and business-to-business markets. 3. Tell how a successful customer strategy can be designed using databases. 4. Produce direct marketing strategies in written and oral formats. 5. Evaluate communication and media strategies in direct marketing. 6. Design direct marketing strategies within the context of context of integrated marketing communications campaigns. 7. Implement direct marketing campaign, within given objectives and budget. 8. Plan customer acquisition and retention programs