Assignment title: Information


1. Communications is a vital role of Public Relations. Demonstrate the understanding of how this role can be expressed in the following ways for a societal issue of your choice:A. Find a current issue that appeals to your Group. It could be: - dirty rivers in the state of Selangor or any other state - gender inequality in the workforce - apathy of Malaysians towards health issues: diabetes, CHD, etc - economic rape/degradation of our rainforests, etc - GST implementation and impact on Malaysian citizens, etc B. Summarise the issue concisely: PESTLE, SWOT and attitude/behaviour C Identify the range of communication channels that would be relevant in handling the issue. (Examples: Press release, speech, a dialogue, a position statement, a CD-ROM – script, a fact sheet-backgrounder, advertorials, social media campaign – which ones , etc)D Justify briefly your thinking behind the choices of communication channels and the different messaging: where, who, how, when.E Discuss the implementation and evaluation strategies in your answers.F. Propose solutions and recommendations. Use case studies/PR theories to support