The student is required to select ONE (1) organization of their choice in the FAST MOVING CONSUMER GOODS (FMCG) industry. The organization to be chosen must be a Malaysian based company. Identify ONE (1) strategic problem or issue that is deemed highly significant and that should be given a high priority by management. Student should also justify the choice of the issue as to why it is significant and given high priority.Then write a critical discussion of the said problem or issue. The student is to critically analyse and offer recommendations on its solution. There is no set format for this assignment; the student must, however, show creative and strategic thinking in addressing the issue.