Aim: A study of the marketing environment and strategy of Haighs Chocolates Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%) Analyse the main products, services, suppliers and customers of the company (10%) Describe the following marketing strategies used by the companyo pricing (10%)o promotion (10%)o distribution (10%) Compare the marketing mix to its competitors (10%) Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%) Appendix: Include a SWOT analysis and positioning chart (10%)