Assignment title: Information


The report should offer a detailed understanding of the nature of Case. A good case analysis should reflect the following: (i) Core problems are clearly identified/Implications on today's global business environment (ii) Detailed theoretical application to the problems (iii) Good rationale for the choice of problems (iv) Good rationale (logic and justification on the choice of solutions and recommendations) (v) Feasibility/practicability of recommendations and solutions. Please note that the Final Report will involve a comprehensive case analysis in which you will be expected to identify the key issue(s), evaluate and recommend. It is essential that students present an in-depth diagnosis and recommend a realistic and workable plan of action. Format of the report (i) Executive summary: What is the issue? How was it investigated? What did you find out? And what is the significance of the findings? (ii) Contents (iii) Introduction: Background info about the topic, aim/purpose of the investigation, outline how the main section (body) is structured. (iv) Analysis (v) Recommendations (vi) Conclusion (vii) References (viii) Appendix Any one of the Case from the following: The Globalisation of Starbucks, textbook pages 36-37 Matsushita (Panasonic) and Japan's Changing Culture, textbook pages 130-131 Walmart's Foreign Expansion, textbook pages 167-168 Nike: The Sweatshop Debate, textbook pages168-171 Spain's Telefonica, textbook pages 278-279 Coca-Cola, textbook 518-519 JCB in India, textbook pages 520-521 IKEA: Furniture retailer to the world, textbook pages 521-527