TASK Marketing Plan (80% Group submission) Your marketing plan should include: a) Summary situation analysis based on presentation as context for the rest of the report b) Objectives set for Marriott c) Identification of Segmentation, key target audiences and brand positioning for Marriott d) Marketing Mix (7 Ps) including digital communication for Marriott The report should be no more than 3,000 words (+10%). Use of appendices to detail the analysis is recommended and summarised within the report itself. The appendices are excluded from the word count.