Assignment title: Information
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Please provide an outline of a research project that you intend to use as the basis for your final assessment task 2, full project proposal. Based on Branding (in Marketing)
1 Practical and Written Assessment
Assessment Title Project Outline
word: 500
Reference style: APA (at least 10 recent refereed journal articles related to the topic to support or identify the problem)
Topic: Branding (In Marketing)
Example: Impact of branding in sales or organizational development (Do not use this one)
Task Description
Please provide an outline of a research project that you intend to use as the basis for your final assessment task 3, full project proposal. Based on Branding (in Marketing)
You should briefly write:
• Title of the project (up to 25 words)
• A brief statement of the problem that you would like to investigate.
• Research aim and objectives that can solve the problem you have identified.
• A brief methodology: Provide details about what type of methodology you will choose such as quantitative or qualitative or mixed methodology; what type of study it will be such as exploratory or descriptive or explanatory; what method(s) of data collection you will use; how you will source the required data; and what methods and tools you will use to analyze the collected data.
This is an individual research task. As a Masters of Marketing student, you are required to engage in research and demonstrate your understanding of the relevant body of works that have discussed recent developments in a discipline and/or area of professional practice. You are also required to demonstrate knowledge of research principles and methods applicable to a real-life business research.
We expect you to read and reflect on at least 10 recent refereed journal articles on (Branding: in marketing) supported by any other evidence or information that can help identify the problem of your research and the methods of data collection and analysis.