Assignment title: Information


Part 1 Students will submit the results of their independent research into economic principles and events to a ranking site in order to determine which principles and events are most influential to consider in framing an international business model. Working in groups and using results from the ranking site ( I will attach the ranking table), students will then describe the general framework for a business model and select a country into which they will propose business entry. The framework should be described in a paper of not more than 2000 words, presenting a company's proposed operations and strategic approach. The following elements are to be addressed in the paper: • Critically evaluate the key modern economic theories and key events in recent global economic history as they relate to international business. • Discuss the strengths and weaknesses of the proposed business model and consider strategies for improvements; • Examine how the business model would be impacted upon by global competition; • Describe characteristics of the country to be entered, describing risks and mitigations required within the business model. RESOURCES TO BE PROVIDED: • An electronic library and reading guide is provided to all students including a range of etextbooks and journals available through online journal databases including EBSCO. • Electronic links to key resources Criteria • Global perspectives in strategic proposal • Identification and analysis of strategic issues (Strategic gap analysis) • Ethical and social considerations for strategic issues • Strategic development and vision setting • Evaluation of strategic position and strategic options • Evaluation of information selected to support the business model as a case study Learning Outcomes • Critically evaluate the key modern economic theories and key events in recent global economic history as they relate to international business. • Develop an appropriate market entry strategy for an international business, paying attention to the key leadership, marketing and human resource management issues that arise in an international business context. • Analyse the financial risks of common international business strategies, making recommendations for specific business contexts and circumstances.