1. If an agent advertised a property with a rental price of $495 per week when the lessors had said they would not accept less than $480 per week, the advertisement would be considered as: a. Good business practice b. Clever marketing c. Breach of the Competition and Consumer Act 2010 d. a and b 2. How much money would you suggest that a landlord invest in their marketing program? a. Agree on the amount necessary to obtain interest and reaction b. 1% of the anticipated rent amount collected over 12 months c. It should be the cheapest advertising package available d. There's no need to secure a marketing budget as most real estate offices have plenty of tenants on their books 3. In real estate marketing terms, what does "display ad" mean? a. Window card in office window b. Signboard for lease with photo c. Classified ad with border d. Column classified ad 4. Sole and general agency appointments apply to property management: True or False? a. False b. True 5. How do we convince an owner that they should be advertising in a particular media? a. Provide market research analysed from your own office inquiry slips b. Provide market research produced by the media companies c. Create a typical tenant profile for the landlord to study d. All of the above 6. An advertisement should: a. Tell the reader as much as possible about the property b. Create a feeling or visual image of what it would be like to live in the property c. Make the property sound better than it is so people will inquire 7. Once the agent has created a marketing schedule, who should receive a copy? a. The landlord b. The property management secretary c. The master copy should be placed in the listing file d. All of the above e. a and c only