Assignment 2 requires you to develop a COUNTRY PROFILE (or scenario) of Turkey for Neon Cosmetics, which is interested in exploring opportunities in that country. This assignment requires you to imagine you are an individual, or a group of, international business consultants, working at Neon Cosmetics who have been asked to advise on taking that company into Turkey. You must try and get into their shoes and look at the business environment of Turkey through their requirements, their company and their industry. Assignment 2 is purely a country profile. We want to know about the current Turkish environment and whether it would be a suitable environment to set up a new part of the business. We don't only want to know for the next 3 months but we need you to think about the next 3 to 4 years. It is unlikely that you can really set up a business under a year so you would need to have some knowledge of what is likely to happen over the next few years. You are required to briefly forecast what the Turkish environment will be like in 2019. This assignment is PRACTICAL and requires you to identify the criteria you should consider under the factors (financial, political, economic etc...) Next you must collect the relevant data, in other words the facts and figures. As consultants you would want to advise your company about the environment and whether there are any major problems, e.g. the economy overheating (inflation rates), economic growth rates, legislation preventing foreign ownership of land or operations, major corruption which is almost impossible to overcome, and so on. You have to take material from Topics 1-6 which relate to the situation of Neon Cosmetics. The idea in this Assignment is to get you to apply what you are learning in the subject to this case study.