 Background, introduction and importance of company to the Australian and international business landscape: (10%) Conduct an industry research and use market information to analysis  Competitive advantage/s of the company (10%) Always use theory and then the practical implications  Research, analysis and discussion of sustainability related strategies and issues: (30%) *relate to sustainability practices of The Boost Juice when you analyse each What are/is the relevant theory+ practice+ sustainability?  Human resource management practices at the company (10%)  Role of international business at the company (10%)  Role of technology management at the company (10%)  Analysis of entrepreneurship and innovation at the company (15%) Look at history of Boost juice- Look at who is the foundermotivation to start up the business Role of innovation  Future strategies management should engage in (identify 3 major strategies based on the previous analysis of the company) (25%) Your recommendations and conclusions based on your analysis  Professional writing and English expression (10%) Proper report format Proper referencing