Purpose: This assignment will allow you to demonstrate an understanding of how to determine the approach, operational structure for an organisation marketing internationally and evaluate & manage international marketing performance. This assignment will require students to work individually on a real live WIL (work integrated learning) project. • Your role and responsibilities to the organization/company are as follows: 1. Review the global market environment 2. Investigate and assess international business 3. Identify risk factors for international marketing opportunities 4. Determine and formulate international marketing objectives and approach 5. Determine operational structures 6. Manage, evaluate and improve international marketing performance 7. …and any other key requirements specified in the client's brief MANDATORY 1. Brief description of the client's business: Name of company, location, type of business, ownership, when founded? (Maximum 1 or 2 short paragraphs) Scope: As a future marketing professional, amongst other roles, you may be required to determine the approach and operational structure for an organization marketing internationally. Assignment format Use the following format for this major assignment: Report presentation i. Use of specified format outlined in the assignment document. Headings and sub-headings arial font type, size 11, one and a half line spacing, assignment must be typed (not hand written), pages numbered, title page, content page. ii. Based on the WIL project client's business - Title page Course code, course name, project name, brief description, prepared for, prepared by, date of completion - Executive summary Evidence of: Summary of main issues. Not to exceed 1 ½ page - Content page Topic headings and sub-headings with accompanying page numbers 1.0 Foreign Market Entry Strategies: (Chosen country only) 1.1 Entry mode 1.2 Cultural and psychological factors affecting product adoption 2.0 Operational structure Note: 1. Set up a revised operational structure for the organization to take advantage of viable marketing opportunities 2. Include roles, responsibilities & accountabilities of staff & contractors 3.0 Relevant legislation NB: Include at least three relevant legislations that may affect business operations within Australia and internationally • 4.0 Evaluation of international marketing performance 4.1 Monitor marketing progress 4.2 Analyze performance gaps 5.0 Recommendation Based on your analysis of the selected international market, recommend to your client whether to expand overseas or otherwise. You must also take into consideration the financial aspects of the company when trying to justify your case. 6.0 References 7.0 List of appendices Appendix A Appendix B Appendix C Appendix D Appendix E Etc.