• Select an international business or company and write a formal business report on the organisation's "Communication and E-Communication" strategies. • The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a 'first-come first-served' basis. • You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current "Communication and E-Communication" strategies. Therefore your business report must include the following sections: o Title Page o Executive Summary, Brief Introduction and Background o Section 1: Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public. o Section 2: Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms. o Section 3: Perform a SWOT Analysis on the company's overall communication methods and practices, and describe your findings. o Section 4: Assess and compare the communication practices of the company's 2 main competitors o Section 5: Provide an assessment of your suggestions and recommendations for how the company can improve its communication o Conclusion o Reference List (10 – 15 references) o Appendix (if required)