Assignment title: Information


The purpose of this assignment is to specify an appropriate international business strategy that can provide the basis for exploiting the new or existing overseas business market. The second aspect your report should define the marketing actions and appropriate organisational structure for implementing a successful entry or expansion into the overseas market which has been selected for assignment 1. In assignment 1 international expansion strategies used by TESCO was described. assignment 2 is based on assignment 1 so i am sending my assignment 1 to you. Overseas Market Entry Actions Briefing. This assignment contributes 60% of the total marks for this module. The focus of this assignment is to draw upon your knowledge of international business to present proposals concerning the effective management of the proposed action to enter into the overseas market or expand operations in the existing overseas market which you selected in Assessment 1. The first area of the assignment is to specify an appropriate international business strategy that can provide the basis for exploiting the new or existing overseas business market. The second area of the plan is to define the marketing actions and appropriate organizational structure and control systems for implementing a successful entry or expansion into the overseas market which has been selected. In the report utilize appropriate academic theories about international business to create frameworks to support your proposals. REPORT FORMAT The main body of the report should not exceed a length of10 A4 pages, typed, at least 1.5 space, using Arial point 12 type face. You can also attach appendices to the report to provide coverage of information that, because of the report length constraint, could not be included in the main report