Assignment title: Information


To support this module's aim of helping you examine business entry into foreign markets and to allow you to analyse how successful business leaders operate globally, this Module Project asks you to think about a specific example of international business expansion and to design a business plan to accomplish it. You may choose an expansion opportunity in your own organisation or in an existing organisation of interest to you. The expansion could involve outsourcing inputs to your business (i.e. building a factory for your business in another country), expanding your product or service into a new international market or creating a partnership with a business in another country. After you have identified your international expansion opportunity, develop a plan to guide your efforts. Your plan should cover the factors listed below and should draw upon the material covered in this module. Make sure you use some examples from your readings of organisations that have handled a similar situation, what they did and whether or not it worked. You will document your plan in a Module Project paper. The purpose of this paper is for you to demonstrate your understanding of the material covered in this module through a practical application. Your paper should be a business plan for international expansion that demonstrates an awareness of the key factors a business should consider, the risks involved and the expected outcomes of the endeavour. On page 346 of your text is the case study of Spreadshirt, an innovative online clothing manufacturer. It is a good example of how successful business leaders operate both globally and locally. This Module Project asks you to think about the specific example of how you could use the Spreadshirt model in an environment that you are familiar with. You may choose an expansion opportunity in your own organisation or in an existing organisation of interest to you. After you have identified your international expansion opportunity, develop a plan to guide your efforts using the Spreadshirt format. This plan should help guide your efforts to achieve your objective. Please note that this Assignment is split into two submissions. The final submission will be in Week 7. To prepare for this Individual Assignment: · Review the literature from this module so that you can demonstrate an understanding of key concepts and then synthesise, compare and contrast key ideas from the literature on international business topics relevant to your expansion plan. · Review, on page 346 of your text, the Spreadshirt case study. To complete this Individual Assignment: · Submit a draft of at least 1,000 words that includes these components: o Description of the venture assessment of associated theories o Strategy formation