d) identify and be able to selectively apply the key negotation styles, ploys and techniques; e) understand and apply the principles of argumentation to diferent and contrasting negotiation situations;f) to critically analyse negotiation standpoints, styles and situations;Key Skillsg) to plan negotiation strategies appropriate to a variety of business situations by analysing and synthesing relevant data sources;h) construct and communicate effective and ethical negotiation plans and strategies in cross-cultural business situations;i) develop a level of self awareness with regard to personal negotiation position and style.