Each student will have to investigate possible SME companies that would be suitable for this coursework and should provide a brief description of the company, including key facts and description of key functions. This description should not exceed a single A4 page and should be included at the beginning of the individual report. Please go through the uploaded fileYou are a BIS expert who works as a freelance consultant, providing advice to small and medium enterprises (SME) with respect to their IT needs. You have been hired by ABC Ltd, a London-based company selling electronic goods online. Its mission is to expand with distribution centres in Manchester and Edinburgh in addition to its headquarters warehouse in London. This year the business wishes to make online sales available to all EU countries. You are required to produce a report to encompass an analysis of the host company's strategic use of information and information systems, in its strive for competitive advantage. The report must provide insight into why a shared understanding of business organisation's strategic priorities is a critical element of strategic business environments and its positive contribution to business organisations' performance. It will also provide insight into change as a constant feature of business organisations' environment in their strive to increase performance and critically why it is important that the change process is strategically and sensitively managed in light of its associated risks to achieving performance objectives and competitive advantage. Scenario: Each student will have to investigate possible SME companies that would be suitable for this coursework and should provide a brief description of the company, including key facts and description of key functions. This description should not exceed a single A4 page and should be included at the beginning of the individual report.