​​​ with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed E Marketing Graduate, you are required to  To investigate how digital communication mix ( email marketing , mobile marketing , SEO, Search Engine Marketing , Display Advertising ) can be used as marketing techniques to target potential customers. (LO1)  To identify how the features of E-Commerce can be used to reinforce brand identity (LO2) Assignment Guidance TASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual resit report accounts for 100% of your module assessment. Hence, bad performance will have an impact on this module.. Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well-researched report is likely to cite many more. You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission. Below is an indicative structure for your report: Title Page Table of Contents A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible. Introduction Page 3 of 6 This should show that you have understood the brief and that you will cover everything required. Findings and Analysis  This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-headings should be used to indicate clearly the different sections.  Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix. Conclusion This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here. Reference List / Bibliography The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as:  Bibliography - a list of consulted readings, for example a list of textbook sources, that you have studied while composing your