​​​ 1. Task: Why is the pricing of services more difficult compared to the pricing of goods? (approximately 50-80 words) 2. Task: What are the different options for service delivery? For each of the options, what factors do service firms need to take into account when using that option? (approximately 60-80 words) 3. Task: Describe the five roles of marketing communications in services. (approximately 50-80 words) 4. Task: What are the key barriers for firms to break the cycle of failure and move into the cycle of success? (approximately 120-150 words) 5. Task: What are the four main purposes service environments fulfil? (approximately 80-100 words) 6. Task: Explain how these service firms may adjust their capacity to fluctuating demand. a) a tax accountant b) a hairdresser c) a florist (approximately 100-120 words) 7. Task: What motivated Westpac to commit to 200 new branches? (approximately 80-100 words) 8. Task: What should hoteliers do to make use of customer reviews on TripAdvisor and other such customer review websites? (approximately 60-80 words) 9. Task: Compare and contrast switching barriers (costs) in banks with other service industries for example hairdressers, telecommunications, restaurants. (approximately 100-120 words)