With a portfolio as diverse as Google's, what are the company's core brand values? What's next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones? Question: Evaluate Microsoft's strategy in good and poor economic times Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not? Queston: Evaluate Walmart's new marketing campaign and tagline. Did the company make the right decision to drop "Always Low Prices, Always", as a tagline? Why or Why Not?  Question: Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and design its products? Question: In the end, IDEO creates great solutions for companies that then receive all the credit.Should IDEO try to create more brand awareness for itself? Why or why not? Question: What are the pros and cons of Fulla doll's selective target marketing? Question: How can Fulla doll expand its sales? Is its segmentation strategy too selective? Question: How did JITS extend its product line? Do you think JITS has extended too much? Question: Do you thing Jim THompsan Thai Silk company is differentiated sufficiently from the other lifestyle brands?